The official site for ‘Half Blood Prince’ has been updated and revamped, and some new posters and publicity has been revealed! The best part, of course, was the emergence of a brand new poster featuring none other than Luna Lovegood! It’s a photo we’ve seen about a thousand times before, but she’s featured on a poster, which is faboo. Also, some new sticker scans have been released, only one of which features Luna.

SciFi Brazil have released a small feature on ‘Half Blood Prince’ and included some tiny biographies of the main characters. My Portuguese is a little rusty, but here’s what (I think) they wrote for Luna Lovegood:

A young witch on Neville’s side, a member of ‘Dumbledore’s Army’ and a great help to Harry in times of trouble. The young actress Evanna Lynch manages to capture the essential part of the character that J. K. Rowling wrote, and has created a Luna Lovegood that pleases the public. source

Thanks to Snitch Seeker and UHP for the news.